On Nicholson St in Carlton.
I love the heritage of some of these signs. They have an earnest artlessness that imparts a real sense of place and time. Artlessness isn’t something that goes much with marketing, where the awareness and associations tend to be managed to the nth degree. Even seeming artlessness is often highly staged, [...]
We were talking about Costco in my brand management class so I had to go and check it out for myself. Thanks to my friend JB and his wife E for showing me around the joint.
It is another world that exists according to another logic entirely.
In my world, I look to buy the smallest [...]
“A product should be a joy, bringing happiness equally to the manufacturer, seller, and purchaser. If the product makes the manufacturer and seller happy, but not the purchaser, your business has strayed from the honorable path.” Sontoku Ninomiya, philosopher. From Tabio website.
Sure, there are humanitarian crises in Darfur, Burma and China that no-one’s doing much about, and that’s because we, in the first world, have our priorities right: what the world really needs is more varieties of shampoo. Particularly, shampoo that is specifically marketed towards genders – because the needs of women’s and men’s egos, I [...]
