Good graphic design is inexpensive. Sure, hiring a visual branding outfit and doing the unexpurgated positioning exercise is expensive, but if you already know who you are, a smart graphic designer can get you close for 1/10th of the price. So it’s surprising to me how many products in the supermarket don’t even look like [...]
The internet harnesses the wisdom of the crowd pretty much better than anything else. This morning I found Urbanspoon’s list of top 100 Melbourne restaurants as voted by their users. It’s a pretty good list!
What we need now:
a meta-list: i.e. a site which ranks the rankings. How do I know that Urbanspoon is the best [...]
Outside the MCG just before the end if the Grand Final. Beautifully executed ambush.
I know women who would like this ad. This is sort of like a classic pad ad dressed up – still the classic blue water demo but there are more reasons to watch it. I wonder if anyone’s tried to give pads a male personality before.
I love how they purposely get the audience for this [...]
How did ANZ and Citibank end up with effectively the same strap about “your world”/”my world”? Did somebody not check to make sure that this idea was taken? Actually in the general scheme of things, these are not the most similar campaigns ever. At least the execution is visually different.
I find the ANZ [...]
