Posts Tagged ‘marketing’

Japanese product philosophy

“A product should be a joy, bringing happiness equally to the manufacturer, seller, and purchaser. If the product makes the manufacturer and seller happy, but not the purchaser, your business has strayed from the honorable path.” Sontoku Ninomiya, philosopher. From Tabio website.

Boy Shampoo, Girl Shampoo

Sure, there are humanitarian crises in Darfur, Burma and China that no-one’s doing much about, and that’s because we, in the first world, have our priorities right: what the world really needs is more varieties of shampoo. Particularly, shampoo that is specifically marketed towards genders – because the needs of women’s and men’s egos, I [...]

Product vs Environment: 1806

1806 has REALLY GOOD COCKTAILS. Well mixed, well thought out, my guess is they exemplify what cocktails should be like… but usually aren’t. You can’t taste the alcohol – everything blends mysteriously into an amazing new flavour. The drink has perfume. Anyway… product’s great, service is even really good and… something’s wrong with the decor. [...]

Gimmicks II: designer paper bags for beer.

Listen up: drinking beer from a bottle in a paper bag is cool. On the street, with a beanie, and some clandestine attitude. With the bag in place, people can’t see it’s alcohol, so it’s less offensive PLUS you get the added thrill of fooling people.
So given this coolness, it’s needless to say the world [...]

Gimmicks I: Wind-powered cosmetics

I totally know some faffy pseudovegan yuppies who would totally modify their beauty routines to ensure that it was all “energy friendly.” Also would be great if the energy used to cart all that product all the way from Blaine, Minnesota, were generated by wind energy too. But they won’t be mentioning that.