Good graphic design is inexpensive. Sure, hiring a visual branding outfit and doing the unexpurgated positioning exercise is expensive, but if you already know who you are, a smart graphic designer can get you close for 1/10th of the price. So it’s surprising to me how many products in the supermarket don’t even look like [...]
On Nicholson St in Carlton.
I love the heritage of some of these signs. They have an earnest artlessness that imparts a real sense of place and time. Artlessness isn’t something that goes much with marketing, where the awareness and associations tend to be managed to the nth degree. Even seeming artlessness is often highly staged, [...]
Yesterday a guy in Adidas (of all places) directed me to MSY in Box Hill to buy some computer stuff I need. He was raving about how cheap it is. He was raving way more than he raved about any of the Adidas stuff. So I thought I should check it out.
I went to their [...]
Yesterday S and I went to give the sales a cursory look-over. We wandered into Hermes, which doesn’t go on sale until later, but got intrigued by their new range of perfumes, called Hermessence.
Hermessence, the sales assistant was quick to point out, is only available through Hermes shops, unlike the other Hermes fragrance lines, which [...]
1806 has REALLY GOOD COCKTAILS. Well mixed, well thought out, my guess is they exemplify what cocktails should be like… but usually aren’t. You can’t taste the alcohol – everything blends mysteriously into an amazing new flavour. The drink has perfume. Anyway… product’s great, service is even really good and… something’s wrong with the decor. [...]
