The wisdom of the crowd

The internet harnesses the wisdom of the crowd pretty much better than anything else. This morning I found Urbanspoon’s list of top 100 Melbourne restaurants as voted by their users. It’s a pretty good list!

What we need now:

  • a meta-list: i.e. a site which ranks the rankings. How do I know that Urbanspoon is the best ranking? (I suppose this could always be Google.)
  • more open APIs. Open APIs may seem like a strategic no-no but actually they’re a big yes: they’re a signal about the value and quality of your data. More importantly, they amplify your signal too. Everytime someone creates a Twitter app, there’s the Twitter brand in play again. (I want Urbanspoon to have an open API so someone can write a trending application for it. Their implementation on this isn’t enough for me!)

Darlinghurst

Darlinghurst

Darlinghurst

Darlinghurst

Darlinghurst

August 2010. All photos here

Substitutability

Outside the MCG just before the end if the Grand Final. Beautifully executed ambush.

Amusing, viral

I know women who would like this ad. This is sort of like a classic pad ad dressed up – still the classic blue water demo but there are more reasons to watch it. I wonder if anyone’s tried to give pads a male personality before.

I love how they purposely get the audience for this ad wrong to prevent the real target audience feeling too queer. At least that’s what I think they’re doing. Beautiful repositioning and freshening of a tired brand. It’s instantly OK again.

Advertising Age had an article recently on how companies are trying (successfully and unsuccessfully) to harness the power of viral media.

Marvellous Melbourne

NZ Bank Building, Melbourne
Bank of New Zealand (Australia) Building, Corner Queens and Collins St, Melbourne. Who needs Gothic when you can have neo-Gothic?