Product vs Environment: 1806
1806 has REALLY GOOD COCKTAILS. Well mixed, well thought out, my guess is they exemplify what cocktails should be like… but usually aren’t. You can’t taste the alcohol – everything blends mysteriously into an amazing new flavour. The drink has perfume. Anyway… product’s great, service is even really good and… something’s wrong with the decor. IMHO. And maybe the building/location. And music. Not fatally wrong – I’ll still go there on the strength of the product.
Hard to pin down – a bit low on polish & surprise? No interior designer finesse? A bit too pubby? S thinks it’s the lighting and the music is wrong. Music should perhaps be jazz – 1806 prides itself on its historical cocktails so why not some historical hooch music. I think maybe more clutter, some veils and partitions, more couches, and less signage outside. It’s already on a main road. There’s other possibilities too – maybe we aren’t the chosen demographic, or maybe this isn’t a “pretentious city nook-bar” bar. Maybe it’s like the plain-looking girl who’s content to sit it out and wait for the boy who’ll like her for who she is and what she does, rather than her looks.
