Gimmicks II: designer paper bags for beer.
Listen up: drinking beer from a bottle in a paper bag is cool. On the street, with a beanie, and some clandestine attitude. With the bag in place, people can’t see it’s alcohol, so it’s less offensive PLUS you get the added thrill of fooling people.
So given this coolness, it’s needless to say the world was calling out for the Ted696 project, an effortlessly logical blend of art competition and bogan street drinking. Competitors design an artsy bag in just the right size to caressingly sleeve a (new) 696mL size bottle of Tooheys Extra Dry.
Duh, even with the extra culture, blind Myrtle could tell you were an alco from half a mile.
