Muji philosophy – corporate Buddhism?
Kenya Hara, creative director of Muji:
Muji was born… to create products designed not to make the shopper feel “I’ve got to have this,” but to inspire the feeling of “this is good enough for me,” because people don’t live only by their desires. The capacity to choose and judge what is “good enough for me”, without shopping for status, is something to be proud of. (Monocle 11)
